By Nicholas Tan Ask Your Customers It may sound super simple, but if you just ask your customers what they want and then give it to them, youll be ahead of your competitors. For example, theres a local dentist who advertises on the radio that he offers a little pill that will put patients to sleep. While they snooze, he fixes years of neglect and damage in one visit. Without asking his customers, he may not have come up with this tremendous USP. Do Research to Find Out What They Want Again, this seems like a simplistic idea, but youd be surprised how often its overlooked. For instance, that same dentist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care properly for your teeth. Theyll cheerfully do the work that you need and that you want, without guilt or hassle. Thats a powerful benefit that most patients would probably not volunteer to tell their dentists, if asked. But by researching what dental patients complain about, and why they avoid going to the dentist as often as they should, hes addressed another powerful benefit of going to see him. Positioning Jay Conrad Levinson and Seth Godin talk about this in The Guerrilla Marketing Handbook. When Toms of Maine introduced their all natural toothpaste, they didnt want to directly compete with all the other toothpastes out there. So they positioned themselves as a healthy all natural alternative. They sold it in health stores instead of supermarkets. Close-Up toothpaste used a similar tactic. Whereas most other toothpastes emphasized no cavities and were more family-oriented, Close-Up targeted single people and emphasized whiteness. An excellent book on positioning is Positioning: The Battle for Your Mind, by Trout & Reis. to be continued.... We provide free articles and information on lots of diverse topics. Check us out at http://www.free-article-info.com/ Article Source: http://EzineArticles.com/?expert=Nicholas_Tan http://EzineArticles.com/?Creative-Online-Marketing-Part-VIII&id=451433 payday advance pennsylvania
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